Link Popularity Services

Link popularity has become one of the most important aspects of search engine ranking.  Link popularity is the number of links pointing to your site from relevant and quality sites. 

The most important sites to get listed on (after Google) are: Yahoo.com, Dmoz.org and Business.com. Google considers these sites very, very important and they have excellent ranking, which means your Google ranking will increase by association. 

Top search engine ranking is great, but you should realize that an effective link popularity strategy can provide you with more traffic than you would get from top spots in the search engines. Link popularity has many advantages and is one of the most important strategies to focus on during your web marketing efforts. Getting links from sites with related content will boost your search engine rankings, give you consistently more traffic and eventually (with an effective ongoing link building campaign), release you from the problems associated with search engine algorithm changes).

There are two kinds of incoming links.  Reciprocal (link exchange, where you must link back to the other site from your web site) and One-Way.

One-way links are generally paid for (however, they might be given to you by a family/friend or business associate on their web site.)  One-way links are given higher weight in Google's ranking algorithm and the less outgoing links on your site, the better it is for Google.

Depending on the quality of the external web site (traffic, ranking, location, relevancy, etc) and how you obtain the one-way link, the cost could be anywhere from 10$ per year to $10 per month to $250 per month.  The cost varies widely and depends on several factors.

Paying for links is beneficial if time is a concern, as it will expedite the process and can get the search engines to crawl your site faster. Additionally, if you pay for a link, you don't have to reciprocate (which "bleeds" your Google rankings.)

Reciprocal links are generally free, but obtaining them effectively will take time and dedication as it's quite a process.  However, if you're not going to pay for incoming one-way links, it's imperative because link popularity is a critical piece of a good web site marketing strategy.

Link popularity "relevancy" is based on the content of the inbound link pointing to you. Basically, you want web sites with subject matter relevant to yours, to link to your web site. It's better to have five quality inbound links than a hundred useless inbound links. In addition to identifying the relevancy of a potential externally linked site, it's also important to identify the site quality and link popularity to determine the worth of a web site for a potential link exchange. This is done by analyzing the external site's traffic and ranking. Again, the goal is to build quality link partners.

Once relevant web sites have been identified, the process of obtaining the links begins. This process involves putting a link to the relevant web site on your site, sending an email request to the webmaster of the other site, waiting up to a month for their response, asking again if no repose, waiting another month, then removing their link from your site if they don't reciprocate in those two months. This is a time consuming effort.  It's also important to send the webmaster a clear and concise request letter along with links for quickly and easily obtaining your own link information.  It's VERY important that they use your specific anchor text on your link because it contains your search engine keywords.

Building link popularity is one of the most cost-effective advertising methods. You'll get targeted traffic from your link partners and free traffic from the search engines because your web site has higher link popularity.

Link Popularity Maintenance

• Continue to build your web site's link popularity
• Maintain your existing external links
• Confirm existing external links and adjust accordingly

Every month, validate the existence of your reciprocal links and follow-up with their webmasters if your link has been removed from their site. Also verify their page with your link is not:

• Being blocked from spiders with their robot.txt file
• Buried or orphaned
• Using the nofollow tag to block search engines from following the link